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House of Quality (QFD) Example

The following House of Quality (QFD) example gives a simple overview of the intended use of a House of Quality matrix and demonstrates how successive HOQs flow into one another, facilitating the Quality Function Deployment process.

This particular QFD example was created for an imaginary Chocolate Chip Cookie Manufacturer (a.k.a. a “Bakery”). The example maps customer requirements to parts/materials to be purchased in order to meet and/or exceed the customer expectations. (The prioritization comes into play when assuming limited availability of funds for making purchases.)

House of Quality (QFD) Example
Chocolate Chip Cookie QFD Example

While reviewing the example, you may wish to note the following:

  1. The QFD ends with HOQ #3. This is due primarily to the fact that all of its parts/materials are purchased rather than manufactured. Had a different product been chosen, a 4th HOQ could have been added that mapped parts/materials attributes to processes and/or initiatives for manufacturing the parts that met those specifications.
  2. The “Weight” requirement (column #4) in HOQ #1 may not be a valuable requirement. You can tell that this requirement is suspect by the fact that its “Max Relationship Value in Column” is only 1. (Note: the template auto-highlights warning values.)
  3. The “Weight” requirement (row #4) in HOQ #2 is not being addressed. Similarly, “Tensile Ultimate Strength” (Row #3) and “Size (diameter)” (Row #5) are not being substantially addressed. (Note their “Max Relationship Value in Row” values.)
  4. HOQ #3 has examples of both of the issues listed in #1 & 2 above.


27 responses about “House of Quality (QFD) Example”

  1. abhishek said:
    November 22nd, 2008 at 6:53 am

    thanks bro….for this valuable qfd

  2. Steve said:
    January 6th, 2009 at 10:46 am

    The example which was provided was really useful for me as a basic learner

  3. Sandhya said:
    February 20th, 2009 at 1:04 am

    This example is really helpful in understanding QFD & now I am trying to implement it in public services.

  4. Alex Chau said:
    April 20th, 2009 at 8:06 am

    Hi I am from China, hope can be your friend. I think your job is excellent and thanks a lot for your template and example!

  5. PREM K SAXENA said:
    May 19th, 2009 at 11:00 pm

    The example is superb. will be possible to provide engineering example.

  6. yogita said:
    July 28th, 2009 at 1:40 pm

    thanx a lot!!!

  7. eerun said:
    September 12th, 2009 at 6:39 pm

    Thanks for a valuable example!

  8. Zee said:
    October 21st, 2009 at 7:58 pm

    Thanks for posting this super example!!!

  9. Rajni said:
    March 1st, 2010 at 2:58 am

    This is a great example.. thanks

  10. Shah said:
    March 18th, 2010 at 12:00 pm

    it is really good

  11. Nestor said:
    April 9th, 2010 at 10:44 am

    This example is easy and awesome

  12. Phan Thi THuy said:
    May 7th, 2010 at 11:36 pm

    Superb! Thanks a lot for this

  13. Muhammad jazib said:
    May 21st, 2010 at 11:48 am

    hey!i m from pakistan and i m building a house of quality for bicycle.this example is of great help.thnx alot

  14. Ibrahim Azhar said:
    June 2nd, 2010 at 12:22 am

    hello..!! im from Pakistan.. thanx for providing a great example of HOQ… i have been given an assignment to develop HOQ for a ‘pizza; and ur example has been quite helpful in this regard..

  15. merve said:
    June 9th, 2010 at 7:29 am

    thanks for your ex.

  16. Parikshit said:
    June 9th, 2010 at 8:08 am

    Thanks a lot for explaining the concept of QFD in just 3 simple and well made charts.

  17. Athmana said:
    August 27th, 2010 at 11:07 pm

    Thankyou sir for a wonderful example. It was really helpful to get a better understanding of how to frame a HOQ by ourselves. Great job. Keep helping forever.

  18. shivanand said:
    October 5th, 2010 at 10:56 pm

    thanks for this ex.which will help me for my ppt.

  19. Chang Huen Cheang said:
    October 30th, 2010 at 1:10 pm

    Thanks,sir.really helpful.I know better now.

  20. Chandrabhan said:
    January 18th, 2011 at 7:41 am

    Must say, Well done sir

  21. lyra alyssa alabo said:
    February 15th, 2011 at 11:36 pm

    thanks, sir, it is really a big help for our classroom discussion.

  22. Sophorn KRAY said:
    March 20th, 2011 at 10:55 pm

    Thanks for giving me the precious example.

  23. Hernan Arturo said:
    March 29th, 2011 at 8:49 am

    muy bueno

  24. dimas said:
    March 29th, 2011 at 11:31 pm

    nice info..
    it should be usefull for my study

  25. sanjiv said:
    April 3rd, 2011 at 4:17 am

    Consider the example of a Ball Point Pen and construct different houses of quality using Quality Function Deployment. Use the standard structure for constructing the houses as per the study materials. (or) Apply the same for a Software Application – Example E-Mail Service. (Note: Answer any of one of these two examples)

    Can you please answer the above question.

  26. peter bab said:
    August 18th, 2011 at 1:06 pm

    what a simple and straight forward example! thanks a lot.

  27. Huda said:
    October 11th, 2011 at 12:43 am

    than you for the templates, they are so useful.

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