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House of Quality (QFD) Example

The following House of Quality (QFD) example gives a simple overview of the intended use of a House of Quality matrix and demonstrates how successive HOQs flow into one another, facilitating the Quality Function Deployment process.

This particular QFD example was created for an imaginary Chocolate Chip Cookie Manufacturer (a.k.a. a “Bakery”). The example maps customer requirements to parts/materials to be purchased in order to meet and/or exceed the customer expectations. (The prioritization comes into play when assuming limited availability of funds for making purchases.)

House of Quality (QFD) Example
Chocolate Chip Cookie QFD Example

While reviewing the example, you may wish to note the following:

  1. The QFD ends with HOQ #3. This is due primarily to the fact that all of its parts/materials are purchased rather than manufactured. Had a different product been chosen, a 4th HOQ could have been added that mapped parts/materials attributes to processes and/or initiatives for manufacturing the parts that met those specifications.
  2. The “Weight” requirement (column #4) in HOQ #1 may not be a valuable requirement. You can tell that this requirement is suspect by the fact that its “Max Relationship Value in Column” is only 1. (Note: the template auto-highlights warning values.)
  3. The “Weight” requirement (row #4) in HOQ #2 is not being addressed. Similarly, “Tensile Ultimate Strength” (Row #3) and “Size (diameter)” (Row #5) are not being substantially addressed. (Note their “Max Relationship Value in Row” values.)
  4. HOQ #3 has examples of both of the issues listed in #1 & 2 above.

53 responses about “House of Quality (QFD) Example”

  1. abhishek said:

    thanks bro….for this valuable qfd

  2. Steve said:

    The example which was provided was really useful for me as a basic learner

  3. Sandhya said:

    This example is really helpful in understanding QFD & now I am trying to implement it in public services.

  4. Alex Chau said:

    Hi I am from China, hope can be your friend. I think your job is excellent and thanks a lot for your template and example!

  5. PREM K SAXENA said:

    The example is superb. will be possible to provide engineering example.

  6. yogita said:

    thanx a lot!!!

  7. eerun said:

    Thanks for a valuable example!

  8. Zee said:

    Thanks for posting this super example!!!

  9. Rajni said:

    This is a great example.. thanks

  10. Shah said:

    it is really good

  11. Nestor said:

    This example is easy and awesome

  12. Phan Thi THuy said:

    Superb! Thanks a lot for this

  13. Muhammad jazib said:

    hey!i m from pakistan and i m building a house of quality for bicycle.this example is of great help.thnx alot

  14. Ibrahim Azhar said:

    hello..!! im from Pakistan.. thanx for providing a great example of HOQ… i have been given an assignment to develop HOQ for a ‘pizza; and ur example has been quite helpful in this regard..

  15. merve said:

    thanks for your ex.

  16. Parikshit said:

    Thanks a lot for explaining the concept of QFD in just 3 simple and well made charts.

  17. Athmana said:

    Thankyou sir for a wonderful example. It was really helpful to get a better understanding of how to frame a HOQ by ourselves. Great job. Keep helping forever.

  18. shivanand said:

    thanks for this ex.which will help me for my ppt.

  19. Chang Huen Cheang said:

    Thanks,sir.really helpful.I know better now.

  20. Chandrabhan said:

    Must say, Well done sir

  21. lyra alyssa alabo said:

    thanks, sir, it is really a big help for our classroom discussion.

  22. Sophorn KRAY said:

    Thanks for giving me the precious example.

  23. Hernan Arturo said:

    muy bueno

  24. dimas said:

    nice info..
    it should be usefull for my study

  25. sanjiv said:

    Consider the example of a Ball Point Pen and construct different houses of quality using Quality Function Deployment. Use the standard structure for constructing the houses as per the study materials. (or) Apply the same for a Software Application – Example E-Mail Service. (Note: Answer any of one of these two examples)

    Can you please answer the above question.

  26. peter bab said:

    what a simple and straight forward example! thanks a lot.

  27. Huda said:

    than you for the templates, they are so useful.

  28. Ravi said:

    Hi Friends,

    Can anyone please guide me to the Weight/Importance column. Does 5 means less importanta and 25 means Highest. If I Rank the features of this column with 1 being most important and 10 being least will it be wrong.

    Please guide


  29. khushboo said:

    its really useful…. thnx

  30. terer said:

    thank you

  31. Vivek Nerurkar said:

    It really helps to elaborate application of QFD to students. Thanks!

  32. Pakistani boy said:

    This example is helpful for me .thanx

  33. garry said:

    thnx for this template, i really need it

  34. http://rokkenjima.net/wiki/Utilisateur:HellenKoz said:

    Very nice post. I just stumbled upon your blog and wanted to say that I have truly enjoyed browsing your
    blog posts. In any case I’ll be subscribing to your feed and I hope you write again very soon!

  35. Febia Adi said:

    Very Nice to shareinformation,sir..! thank’s somuch

  36. Martina said:

    I would like to build a QFD for customer demands. Can anybody provide an excel file which would help to build up?
    Thanks a lot!

  37. Vijay said:

    As a basic learner, I could understand the concept very easily with your simple but wonderful example. Appreciate your good work. Keep it up.

  38. Ricardo Gonzalez said:

    It really helped my students. (although they don’t speak English). If wanted, I could help with the translation to Spanish.

  39. sofi said:

    Hello, My name is soheyla. I am studying in Industrial Management in Iran university .I need your help.I cant do my thesis. I read your article but I could not quite understand the issue. I have a problem with filling House of Quality.my thesis is about “Improve the quality of products in food processing with approach using QFD and technique AHP”. Please help me.thanks

  40. Phyllis said:

    This template was a life saver but how do I delete the sheets that I don’t need. I tried to save the Template under a different name but it still comes up as protected. Is there a password that you can give me so that I can remove the extra sheets.

  41. Thomas Dwyer said:

    nice, simple example - good way to learn the concepts of a HOQ.

    Talking point / question for others:

    HOQ# compares the 2 shortening qualities desired.
    ’softening’ (max relation = 3; relative weight = 5.50 % )
    ‘crispening’ (max relation = 3; relative weight = 1.60 % )

    HOQ#3 compares the 3 shortening types within the relative weights above.
    Butter (max relation = 9; total relative weight = 17.2 % )
    Vegatable (max relation = 3; total relative weight = 4.80 % )
    Margarine (max relation = 9; total relative weight = 6.60 % )

    yet Butter is the only shortening that ‘crisps’ and it does not ’soften’ like the other 2 shortening options. Softening has more importance.

    Should we use butter or margarine or both?

  42. Thomas Dwyer said:

    if you keep your focus narrow, SOFTENING is way more important. HOQ2 says SOFTENING is roughly 4 times more important than CRISPENING.

    Then move to HOQ3. BUTTER is at least 2 times as important as VEGETABLE SHORTENING or MARGARINE.

    BUT - - BUTTER does not SOFTEN.

  43. Thomas Dwyer said:

    Is this a limit of the HOQ methodology?

    moderator - please feel free to combine my posts - and fix the word wrap (delete a character or two) on post36 so it doesn’t look so ugly. :)


  44. Gammy09 said:

    Perfect example and a great learning tool! Thank you for your time!

  45. arif said:

    How to calculate importance and relative weight? Plz ans

  46. arif said:

    How to calculate weight & relative weight? is the given info is a real one or a hypothesis ? plz ans

  47. Saber Mousavi said:

    thanks a lot for template and example.so usefull it is

  48. Himanshu said:

    Can anyone provide me the two example of QFD on similar product, and also tell me which one is the best and why?

  49. Himanshu said:

    Can any one provide me an example of QFD on any Tablet/capsule dosage form.

  50. Aniruddha Gupta said:

    This is a great example for beginners. A few questions to expert/anyone in the team:
    1. Is there a method to define the target limits in House1, 2 & 3?
    2. What is the significance of the bottom Row “Difficulty” as it does not come up in the final calculation of weightage/Importance?
    3. Is the Weightage/Importance value a criteria for defining priorities to meet desired Customer Requirements?
    4. What is the final output of “House of Quality”

  51. gustavo said:

    hey!I am a beginner and i have a few questions of this particular example:

    In HOQ #1 where do the numbers on weight/importance come from? 5.0, 10.0, 25.0, 20.0 and 15.0? Is it a out of 30.0 weighing?

    What is the purpose of going to the second HOQ and the third HOQ? In order to..?

  52. Narayan said:

    I needed the knowledge in QFD calculation with examples and how can i get the knowledge on
    1.Relative importance rating,
    2.improvement rating
    3.probability distribution
    4.probability distribution continuation
    5.final importance ratings
    6.technical rating
    7.technical competitive rating

  53. Henri said:

    Thanks for example, helped a lot to understand!

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